One Size Fits all or Tailor-Made? Building Appropriate Certification Systems for Geographical Indications in Southeast Asia

Geographical indications (GIs)€”i.e. indications identifying goods originating in a specific place and having quality, characteristics, and reputation attributable to their geographical origin are developing fast in the Southeast Asian food sector, with a wide range of new products such as Khao Hom Mali and Thung Kula Rong-Hai (fragrant rice), Kampot pepper, or Nuoc Mam Phu Quoc (fish sauce).