The document is a case study from Cambodia showing how the Natural Agriculture Village Shop, promotes agroecology by linking farmers and markets. It highlights strategies like crop rotation, organic fertilizers, and consumer awareness, while addressing challenges of unstable markets, limited inputs, and low consumer knowledge. Solutions came through collaboration among farmers, the shop, NGOs, and government, with support in pricing, inputs, and technical training. The key lesson is that strong market commitment, stakeholder cooperation, and consumer involvement are essential for sustainable agroecology.