Linking Farmers to Markets: Barriers, Solutions, and Policy Options

The 15 studies highlighted in this special issue collectively underscore the significant impacts of market participation on farmers’ well-being, income, poverty reduction, dietary diversity, and rural economic growth. They also delve into the importance of marketing channel choice and the role of e-commerce in enhancing farmers’ market linkages. In addition, they address farmers’ preferences for market access interventions and the examination of market power within the agricultural industry, especially in low-income countries. The key findings include: (1) Market participation is critical for improving farmers’ subjective and objective well-being, with studies demonstrating positive impacts on income, poverty reduction, and dietary diversity; (2) The choice of marketing channels significantly influences income, with evidence suggesting online sales can substantially increase farmers’ earnings; (3) E-commerce plays a pivotal role in connecting farmers to broader markets, leading to income growth and enhanced market visibility; (4) Understanding and addressing farmers’ preferences for market access through interventions like systematization policies and joint ventures can facilitate better market integration and support inclusive business models; (5) Analysis of market power within the primary foods industry reveals rising markups, particularly affecting low-income countries. These findings suggest that policies and interventions aiming to improve market access, promote e-commerce, and consider farmers’ preferences and market power dynamics can significantly impact farmers’ incomes, poverty levels, and overall rural economic development.

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Title Linking Farmers to Markets: Barriers, Solutions, and Policy Options
Description The 15 studies highlighted in this special issue collectively underscore the significant impacts of market participation on farmers’ well-being, income, poverty reduction, dietary diversity, and rural economic growth. They also delve into the importance of marketing channel choice and the role of e-commerce in enhancing farmers’ market linkages. In addition, they address farmers’ preferences for market access interventions and the examination of market power within the agricultural industry, especially in low-income countries. The key findings include: (1) Market participation is critical for improving farmers’ subjective and objective well-being, with studies demonstrating positive impacts on income, poverty reduction, and dietary diversity; (2) The choice of marketing channels significantly influences income, with evidence suggesting online sales can substantially increase farmers’ earnings; (3) E-commerce plays a pivotal role in connecting farmers to broader markets, leading to income growth and enhanced market visibility; (4) Understanding and addressing farmers’ preferences for market access through interventions like systematization policies and joint ventures can facilitate better market integration and support inclusive business models; (5) Analysis of market power within the primary foods industry reveals rising markups, particularly affecting low-income countries. These findings suggest that policies and interventions aiming to improve market access, promote e-commerce, and consider farmers’ preferences and market power dynamics can significantly impact farmers’ incomes, poverty levels, and overall rural economic development.
Agroecology Category
  • Economy and income
  • Supportive policies
Agroecology Keyword
  • Solidarity economy
  • Market change
  • Market access
  • Sustainable land use policy
  • Short value chain
Contributing organisations Lincoln University, Asian Development Bank Institute, China Academy for Rural Development and School of Public Affairs, Zhejiang University
Author Wanglin Ma, Dil Bahadur Rahut, Tetsushi Sonobe, Binlei Gong
Year 2024
Type of document Scientific & Research
Language English
Country Global
Administrative Level 1
Administrative Level 2
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