Rice farming in Kanghot is mainly based on two rice cycle and a relatively high level of intensification (i.e., fertilizers and chemical inputs)1. Services to farms by agricultural cooperatives and local service providers are widely spread mainly for land preparation (i.e., land levelling, ploughing, rotary tiller), harvest and to a less extend rice seed broadcasting and phytosanitary treatments. Wat4Cam project needed to understand the diversity and strategies of local service providers to propose new services that match with the principles of sustainable intensification and agroecology. With a main objective to generate new economic opportunities for this group of suppliers, key players at the farm and field scale. This document presents the results of business model assessment of 37 Service Providers (SPs) interviewed in July 2020 in Kanghot (Sanghae, Kraos Kalao and Muong Russey districts), Battambang province.