This document presents marketing and promotion strategies for agroecological products aimed at expanding market access and increasing the income of smallholder farmers in Siem Reap, Cambodia. It describes promotional activities that combine multiple communication tools to reach both individual consumers and business customers. The document also provides practical guidance on developing communication materials, organizing promotional events, and strengthening sales skills among producer groups. The experience highlights that a coordinated communication strategy, effective collaboration among partners, and enhanced marketing capacities of producers are essential for achieving sustainable market development.
